ABOUT CAREER PLAYBOOK
CareerPlaybook.com is part of Career Related Inc., a
leading resume writing and career services firm, whose
team members have over 85 years of combined experience
in the career development field. Each team
member is a Certified Employment Interview Professional
and member of the Professional Association of Resume Writers
& Career Coaches. We are here to support you in every
way we can.
We know how difficult it is to find the right job and
career that best meets your interests, aptitudes, and
objectives. Whether you are employed, unemployed,
entering the workforce for the first time, changing careers
or re-entering after a long absence, our talented team
of resume writers and career coaches can help you succeed
in your job search campaign.
More than just a great resume and cover letter; we offer
a complete system that provides the tips, tools, resources,
and advice you need to hit the ground running. Together,
we'll launch your search and generate strategies to boost
your visibility and make you stand out from the crowd.
In today's competitive job market, there are no rewards
for second place. Our complete, systematic process is
designed to help you achieve your employment goals and
win the job and career you deserve.
Are You a DIY Job Seeker?
Most people try the DIY (Do It Yourself) job search approach
-- they write their own resume, respond to Internet job
postings and wait, and wait, and wait for something to happen. Unfortunately,
most end up with disappointing results.
As full-time job hunters and part-time resume writers,
most job seekers have difficulty getting their
resume documents opened, read and acted upon by hiring
executives. Nothing is more frustrating
than allocating the hours of time it takes to prepare
and write your resume only to end up weeks or months later
without a job offer.
Your cover letters and resumes can be a terrific way to
get your message out -- provided they address the employer's
needs. This is an area where most job seekers
run into trouble. Companies complain that they
are swamped with hundreds or even thousands of poorly prepared
resume documents every week.
HR Managers report that their departments struggle to
keep up with the flood of new resumes and many are treating
resume documents as they would "junk mail". Paper
Shredders have become the ultimate destination for 95%
of the resumes that clog their departments.
Why do so many job seekers -- from entry level to C-Level
executives -- use professional resume writers?
It's simple. A well-written resume works. Here's
Most job seekers overestimate their ability to communicate
effectively as resume writers. They fail to
realize that HR personnel will determine in just a few
precious seconds whether to continue reading your resume
or toss it into the trash.
A resume is a very personal form of communication. Even
when you send your resume to many targeted employers,
it must be relevant to each organization's needs.
Your resume should state immediately and precisely
why you should be considered a top contender for the job. Our
writers will create short sentences with simple yet powerful
words to quickly grab the reader's attention and hold
their interest until they've read your entire resume document.
Remember, the easier you make it for employers to spot critical
details and information vital to their needs, the easier
you will make it for them to contact you for an interview.
Our professional team of resume writers will present
your next employer with the precise information s/he is
looking for, and provide you with the best opportunity
to achieve success!
"CAREER PLAYBOOK HELPS
JOB SEEKERS FOCUS AND SUCCEED"
THE ORANGE COUNTY REGISTER
Our Resume Marketing System
Will Help You
Win The Job Search Game!
Whether you are entering the job market for the first
time or you are a Fortune 500 executive, we think you'll
agree that it's tough competing in today's job market.
In a time of fierce competition for good jobs, you will
have to compete with hundreds of other job candidates
with resumes in hand. Therefore you can no
longer rely on the career search techniques of the past
to secure a position.
Today, it's a whole new ball game with new rules and
a new playbook.
No one has ever been hired on a resume alone. In
order to succeed you must take advantage of a
highly effective system of proven techniques,
tactics, and winning strategies to achieve your job and
Our Professional Team of Resume Writers and Career Coaches
will guide you step-by-step through the 12 critical stages
of a successful job search. We can customize
your search strategy to fit your precise requirements
-- and help you overcome the issues, obstacles and challenges
that prevent you from attaining your goals.
We know how to plan, organize and execute a proactive
strategy that will spring your job and career search efforts
into action, and get the results you want FAST!
Plus... You will gain the winning "edge" in
achieving life-long success:
- Enhance Your Own Unique Skills!
- Discover What You Love To Do!
- Get Paid The Salary You Deserve!
- Enrich The Quality Of Your Career!
Always Remember... There is no one thing that's
going to make you successful. It's many things. It's
a process. And without a well conceived and
executed strategy that brings all the elements together,
you will fail to get the job and career you deserve.
We will provide you with the tools and strategy --
to get that job offer --
and win the job search game!
EXPERIENCE THE POWER OF
Here's what our clients have to say...
"They get right to the point. One of
the few resume and coaching firms that will get you back
on track FAST... efficient and reliable with quick responses
to your needs. I felt they wanted my success
as much as I did."
"Due to another downsizing and the emotional roller
coaster that followed I was forced into carefully evaluating
the pros and cons of my chosen career. I came
to the conclusion that although I enjoyed certain aspects
of my former job I was no longer challenged by the work
and the time had come for a career change.
"I heard about Career Playbook from an article in
my local newspaper and gave them a call. They
charted the course of my new career path and gave me the
emotional boost I needed to make the transition. Once
I knew the type of job I wanted, I began interviewing
with two companies that had the right fit for me. I
was hired after my third interview.
"The difference between this job search and others
is the confidence I had in knowing how to get what I wanted!"
"You helped me through a difficult time in my life. You
guided me through the entire process. By helping
me assess my own situation, you helped me determine what
kind of job was right for me... and the value I could
bring to a business."
"Your coaching was directly on-target, giving me
innovative ideas and strategies to improve my visibility. I
received two offers within two weeks. I never
imagined it would turn out this well."
"I had been job searching for some time. Being
in my 50's, I felt my age was working against me. But
you showed me how my knowledge and experience along with
a well-executed marketing strategy could level the playing
field. I got the job I wanted... hands down,
I give you a 10!"
"I am writing to say how absolutely brilliant your
career services are. When I was downsized
I was provided layoff assistance with a major outplacement
firm. But after three months without interviews
I dumped them in favor of you. Now I can get
on with the work I enjoy rather than feeling lost in my
job search. The best dollars I ever spent!"
"The tips you shared with me about interviewing
success really work! My fear and intimidation
was replaced with confidence in knowing I was the best
person for the job!"
"Your interview coaching was extremely helpful...
I felt so confident and the words came out so easily.
You have given me great advice that I will
use throughout my career. Once again, thanks."
"I can't remember the number of times I was turned
down for jobs because of my poor interviewing skills.
I'd end up taking one lousy job after another because
it was easier than facing another rejection. But
this time it was different because I really believed in
myself. Everything happened so quickly...
I got the job I wanted with a great company in less than
"The very thought of an interview scared me to death. After
being turned down for a job I was absolutely qualified
to fill I decided it was time to get some help. A
friend suggested I call your company. Right
away I learned that I was trying to fit a square peg into
a round hole. The problem had nothing to do
with my qualifications but my lack of commitment to the
job itself. I realized that I was interviewing
for the wrong jobs rather than ones that best matched
my interests, skills and personality. I've
always wanted to find a job I'd love and you taught me
how! I highly recommend your services!"
"I experienced a job search with and without Career
Playbook -- there's no comparison!"
Q & A about Career Playbook/Career
1) How did you develop the 12 Critical
Stages of a Successful Job Search, and why do they work?
About five years ago we began extensive research on the
subject of jobs and careers. In particular, we wanted
to address the following issues:
- Why employers struggle in finding qualified job candidates
- Why highly-qualified candidates fail to get the job
for which they are applying, while others seem to breeze
through their job search
- Why are over 70% of today's workers dissatisfied with
We found the common link is that most job candidates
are not actively involved or committed to their job search.
Most people don't take the time to determine
what they want from their job. In other words,
work routines and activities that best match up to their
skills, interests and personality.
Because of this they fail to carefully target potential
employers who have the jobs they want. They
also fail to deliver compelling evidence in their cover
letter, resume, and interviews of the value they would
bring to the employer. As a result, instead
of getting jobs they want, they end up taking unsatisfactory
jobs for which they are not well-suited, leaving them
feeling frustrated and unhappy.
Obviously there are many factors that lead to employee
dissatisfaction such as: management, overworked staff,
salary issues, etc. We however, focused our
attention on the small percentage of job applicants who,
regardless of economic upticks or downturns, seem to thrive
in their quest for a new or better job.
These actively involved candidates succeed because they
are thoroughly prepared, well-organized and highly focused
on their job search. Because of this, they
tend to get better job offers more quickly than their
less active counterparts.
Our ongoing research has culminated in the design of
a process which guides one through their entire job search,
step-by-step. Our system provides job seekers
with proven strategies on how to get hired in today's
tough job market.
2) How long does the process usually take
-- from Stage One through employment?
That really depends on an individual's commitment to
their job search. Keep in mind that it takes
a lot of time and hard work to get good results.
You also need to factor the spacing between each interview,
which typically range from two or as many as seven, before
a final candidate is chosen. Having said all
that we've had clients receive job offers in less than
a week. What it really comes down to is the
individual's unique set of opportunities, and the urgency
of the employer.
3) What are the benefits of using your
systematic method vs. other tactics?
Most people contact us after they have tried to find
work on their own. Typically, they have already
posted their resume to online job sites, replied to classified
ads, and called recruiters. They found that
something was missing because the tactics they used in
the past to secure a position aren't working today. Instead
of giving up they decided to re-think their strategy and
develop a more effective way to compete for the jobs they
The good news is, even though the once rapid pace of
the job market has slowed, there are still plenty of good
opportunities for qualified candidates who know how to
Our system provides job candidates with a distinct advantage. Showing
them all the things they need to do to find a better job,
4) I'm a baby boomer. Will
your system work for me?
Employers once favored hiring the young and searched
for ways to ease older workers into retirement. Today,
however, growing numbers of companies are putting a premium
on the experience, valuable contacts and maturity older
workers have acquired. And the companies are
often willing to pay premium salaries to attract those
Years of surveys and opinion polls show that Human Resource
Managers view older workers as loyal, conscientious, dependable,
thorough, service-minded, with a sense of good judgment,
and knowing they have to give in order to receive.
Plus, older workers have fewer on-the-job accidents and
are likely to have a higher level of commitment to the
organization than younger workers do.
Today's job market is making it more difficult, but not
impossible to find work. Answers to most problems
are simple and not as complicated as one may think. Be
aware that if the will and commitment is strong enough,
"the how" of succeeding in your job search will take care
5) What is the key to a successful job
The success of your job search campaign can be framed
in the following words: knowledge, preparation, and rapport. When
combined with a positive attitude, these three little
words will help you get anything you want in life, including
your next job.
Our challenge is to take a person who has faced frustration
and disappointment in their hunt for a new or better job,
and turn them into a job-seeking machine with direction
and strategies on how to win the job search game!
The Career Playbook Team